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Shari Altman
Known
for her focus on the bottom line, clients tap Shari’s expertise
in over 25 years of direct response marketing. Before launching
Altman Dedicated Direct in 1999, Shari’s experience included
hands-on responsibility as director of marketing for infomercial
marketers, major catalogers and continuity marketers. Utilizing
a broad range of media including catalogs, email, direct mail, space
ads and inserts, telemarketing, the web, radio and TV, Shari has
helped well-known direct marketers like Time-Life, Guthy-Renker,
McGraw-Hill and Sara Lee Direct reach major sales and marketing
goals.
Shari helps clients with a broad range of strategic and tactical goals
in customer acquisition and retention marketing, promotion planning, test
and contact strategy, vendor selection, staffing, customer relationship
management and database support, campaign results analysis, and integrated
media. A frequent speaker at industry conferences, Shari’s clients
also rely on Altman Dedicated Direct to keep them informed and up-to-date
on the latest direct marketing techniques and opportunities to improve
their results. [click
for Shari Altman’s detailed background]
Jacqueline Morgan
Jacqueline provides project management and a wide range of tactical support functions to Altman Dedicated Direct's clients. She provides important support and expertise in call center sales, script management and training, and customer relations. Additional areas of focus include fulfillment interface, hands-on sales reporting, and email campaign management. Altman Dedicated Direct's clients benefit from Jacqueline's strong project management skills and bottom line focus. She brings over 15 years of analytical reporting, customer relations and sales training skills to each client account.
Jacqueline helps to monitor productivity of call centers agents and analyze reporting to make sure call center efforts are achieving goals set and hitting their marks. She assists with developing contests and awards that help to increase call center agents focus. She also monitors and encourages agents through communication and feedback.
[click
forJacqueline Morgan's detailed background]
Sue Bates
With a knack for identifying the latest merchandising trends, Sue Bates
provides Altman Dedicated Direct clients with hands-on merchandising solutions
to launch new
product concepts, or expand existing product lines and increase the value
of current customers and acquire new customers. Sue brings over 25 years
of experience gained during her career employed as senior merchandising
executive with companies marketing consumer goods through catalogs, retail
stores and e-commerce.
Sue provides critical expertise in product development, competitive analyses,
pricing strategies, and product sourcing. Altman Dedicated Direct clients
take particular advantage of Sue’s thorough knowledge of the gift,
home furnishings, toy, book, cosmetic, and private label industries for
product expansions in these consumer goods areas. Sue learned the ropes
of merchandising and product development overseeing catalog, eCommerce
and retail sales with several of the nation's premier cultural institutions
including Monticello, the Smithsonian Institution, the Library of Congress
and MuseumCompany.com. [click
for Sue Bates detailed background]
Memberships
Altman Dedicated Direct is a member of the Direct Marketing Association
and members of the DMA’s Customer Relationship Council, the Broadcast
Council and the Electronic Retailers Association (ERA).
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